Paying for web content has been described as putting toothpaste back in the tube. But business and individuals would pay for good intelligence and that is the difference that Rupert Murdoch needs to grasp.The X factor is still missing.
Mr Murdoch beyond charging for access to The Wall Street Journal, has talked about forming a partnership with a single search engine, which would pay him for the rights to the news and entertainment programming produced by his company, the News Corporation.
But if you change the tube and provide better "different" toothpaste it can be done.
Recent reading like" Now is Gone" by Livingston with Brian Solis explains this but Andrew McAfee the principal research scientist at the Center for Digital Business at MIT has a widerperspective .andrewmcafee.org/blog
Arianna Huffington,founder and editor in chief of The Huffington Post, says some of the plans now being put forward might work, but she does form the view that some of them would just alienate the Internet users who click from one site to another, wherever links and their curiosity take them.
The much admired Jeff Jarvis says this is another reason that the future of news is entrepreneurial.
We are in an age where Mr Murdoch cannot dictate or can he ? I am currently reading Andrew Ross Sorkin's "Too Big To Fail ". Mr Murdoch is big but he does not like failure. Lehman Brothers, HBOS, Royal Bank of Scotland and Northern Rock and others confirm big companies fail nowadays if they take eyes off the ball or let egos rule and Mr Murdoch is well aware of this. Simon Cowell in the UK entertainment business understands this,he seems to be saving ITV on his own as wellas creating and finding talent.Take it over Mr Cowell.But companies like Google and Facebook look to have more influence on the future and have crept up on the world economy as they have created new ways of thinking.We admire the course correction going on where small is big.Smaller individuals each find a role and contribute.
This is why I believe new toothpaste is on its way as are new tubes.Will we be cleaning our teeth in the same way? Or getting intelligence on the Web in the same way? Not if the "new" 21st Century Moguls have their way but for them it is not about dominance and direction. For me what is needed is easier technology to use.The i technology is here and we might be cleaning our teeth with an attachment soon.Sooner clean our brains and pay for good intelligence.
"Size, we are told, is not a crime.But size may, at least. become noxious by reason of the means through which it was attained or the uses to which it is put."-Louis Brandeis,1913 from Andrew Ross Sorkin "Too Big To Fail - Inside the Battle to Save Wall Street. 2009 "