We all know Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. The more you learn about Google the more you stand in awe.
When I first picked up Mr Jarvis's book in Borders in my hometown of Cardiff a young man looked at me sideways as it looks like a manual on Google. Perhaps he thought I needed it . But I have long been an admirer of Mr Javis and buzz machine, his blog.
Mr Jarvis has done something really important in writing this book. I cannot put it better than the following:
“What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.”
— CRAIG NEWMARK, FOUNDER OF CRAIGSLIST
“If you want to understand how the innovation around the New Web is the anithesis of the dot-com period, read this book. It’ll open your eyes to a ton of real possibilities for your business in a new world.”
— Don Tapscott, coauthor of Wikinomics and Grown Up Digital
The publisher’s jacket copy
In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book’s central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It is about you.